Chugoku Mokuzai’s sales strategy for 2014
Chugoku Mokuzai Co., Ltd., headquartered in Kure City, Hiroshima hosted a New Year’s gathering on January 10 in Nagoya, which was the first one of the four party venues nationwide (Nagoya, Osaka, Tokyo, and Fukuoka), and invited many people from the Nagoya branch’s business connections.
President Horikawa reviewed the increased demand last year in his opening address. “We prepared for the last-minute surge in demand before the higher consumption tax by increasing our production capacity based on our estimate at the beginning of last year. Since ‘various items, immediate delivery, and no shortage’ are our features, we should never run out of stock. We have increased production of DryBeam since January last year to avoid stock shortage. We annually sold 1.44 million cubic meters, a rise of 19% from the previous year.”